Optimising Websites for Search Engines
Are you looking to improve your website's search engine ranking? Look no further than Hamish, a skilled SEO developer with a focus on technical and code elements.
With years of experience optimising websites for search engines, Hamish possesses the technical skills needed to improve your website's architecture, HTML, and schema markup. He's also an expert in on-page optimisation, including keyword research and optimisation of content and metadata.
In addition to his technical skills, Hamish is committed to staying up-to-date with the latest SEO trends and best practices. He uses analytics tools to track your website's performance and provides regular reports to ensure that you're always in the loop.
But what sets Hamish apart from other SEO developers is his ability to build high-quality backlinks that will improve your website's search engine ranking. With his expertise, he can help your website climb the search engine results pages and attract more organic traffic.
So if you're ready to take your website's search engine ranking to the next level, contact Hamish today. He'll work with you to develop a customised SEO strategy that will help you achieve your goals and grow your business.
Development for Good SEO
Hamish is a skilled SEO developer who possesses all of the qualities mentioned above. He has extensive experience in optimising websites for search engines and has helped numerous clients improve their search engine ranking.
Identifying relevant keywords and phrases for your website is the first step in SEO. Keyword research can help you to understand your target audience and optimise your content accordingly.
On-page optimisation involves optimising the content, structure, and code of your website to make it search engine friendly. This includes optimising the title tags, meta descriptions, headings, and images on your website.
Technical SEO focuses on the technical aspects of your website, such as site speed, mobile responsiveness, and website architecture. It ensures that search engines can crawl and index your website easily.
Creating high-quality, informative, and engaging content is essential for SEO. Search engines prioritise websites that provide value to users with fresh and relevant content.
Link building is the process of acquiring backlinks to your website from other authoritative websites. It helps to increase your website's authority, which can improve your search engine rankings.
Local SEO is essential for businesses that operate in a specific geographical location. It involves optimising your website for local searches by using local keywords and adding your business to local directories.
User experience (UX) is critical for SEO. Search engines prioritise websites that provide an excellent user experience, which includes factors such as page load speed, mobile responsiveness, and easy navigation.
Analytics and Reporting
Analytics and reporting are important to track your website's performance and identify areas for improvement. By tracking important metrics such as organic traffic, bounce rate, and conversion rate, you can make data-driven decisions to improve your website's SEO performance.
Frequently Asked Questions
You are not committed to any monthly or annual contract. Performance optimisation is a one-time task, that might need to be done at regular intervals depending on changes to your website and hosting infrastructure.
We currently charge a setup fee, optimising site performance to a high level requires a significant amount of research and expertise. Hamish will track analytics and organic keyword rankings in Google and Bing for 3-6 months to gauge the performance optimisation success, and further refine changes as required.
Under normal circumstances it can take up to 2 weeks to research and track key site metrics, then implement changes to code, content, and server/hosting. It can take longer if your website contains adult or questionable content, a custom content management system, or if your target market has strong competitors.
Website performance optimisation is not an ongoing or recurring expense, we will work on optimising a site until it achieves acceptable benchmark results. Expenditure can be reduced by not tracking keyword rankings in search engines or recording visitor analytics, but then it becomes much harder to gauge the success of site optimisation and what might need to be improved in future.
Keyword selection is absolutely critical, and a large part of the initial research process. If you want to succeed with website performance optimisation, you should only choose keywords that your audience use to find your business, products, or services. Hamish finds relevant keywords using a planning tool, as well as complementary services such as analytics or traffic logs.
If your website is not displaying in search results frequently, it can be because of two main causes. The first is your competitor saturation, if you are in a populated market or demographic it can take a lot longer to achieve acceptable results. The second is your website could have a low quality score, which is determined by the relevance of your website content and the quality of your landing page.
Organic search engine rankings are the results that appear in search engines naturally, free of charge, determined by the search providers ranking algorithm. Website performance optimisation targets your content structure, site speed, and SEO metrics to help improve these rankings. Paid search results appear at the top or side of a page, such as an Adwords campaign.
Large sites that are established and indexed frequently can see results within days. During our own testing and monitoring, we have seen changes within 14 days, but results can vary. Smaller or new websites will take longer because they get crawled by search engine spiders less frequently. Wait at least a week before checking your rankings after site or content changes. New sites can take much longer to make an impression in search engine rankings, keep this in mind if your domain or website is less than 2 years old.