Website analytics are an essential aspect of running a successful online business or maintaining a website. The data collected through analytics tools can provide valuable insights into the behaviour of your website visitors, which can help you improve your site's performance and user experience. However, many website analytics tools can be complicated, difficult to use, and may not provide the necessary information.

At our company, we had been using Google Analytics as our primary analytics tool. However, we found it to be too complicated and not user-friendly enough for our clients. We began our search for a more efficient and user-friendly analytics tool and eventually found Plausible.

Plausible is a web analytics tool that focuses on simplicity and user-friendliness. It is designed to be easy to use, with a clean and straightforward interface that provides only the essential data you need to make informed decisions about your website.

One of the most significant benefits of Plausible is its privacy-focused approach. Unlike some analytics tools, Plausible doesn't track personally identifiable information, which is a major concern for many website visitors. Instead, it provides information such as the number of page views, unique visitors, and bounce rate.

Another advantage of Plausible is its fast loading speed. The tool uses minimal JavaScript and doesn't require any external resources, which makes it a lightweight and fast-loading tool. This also means that it won't slow down your website or negatively affect its performance.

Plausible also has several customisable features that allow you to tailor the data you receive to your specific needs. You can set up custom goals, track events, and create custom reports, which makes it easy to measure your website's success.

Overall, Plausible is an excellent choice for anyone looking for a user-friendly and privacy-focused website analytics tool. While there are other options available, we found that Plausible's simplicity and ease of use made it the best choice for our needs. If you're looking for an alternative to complicated analytics tools like Google Analytics, Plausible is definitely worth considering.