Email marketing is a powerful tool for reaching out to customers and driving engagement, but it can be a daunting task to manage. Enter EmailOctopus, a simple yet effective email marketing platform that we have been using since February 2022.

At its core, EmailOctopus allows you to easily create and send email campaigns to your subscribers. The platform offers a variety of customisable templates and a drag-and-drop editor that makes creating beautiful emails a breeze. You can also segment your subscribers based on various criteria, allowing for targeted and personalised messaging.

But what sets EmailOctopus apart from other email marketing platforms is its laser focus on email campaigns. Unlike other services that offer a variety of features like landing pages and automation, EmailOctopus is dedicated solely to email campaigns. This means that the platform is incredibly easy to use and streamlined, with a low learning curve.

In addition to its simplicity, EmailOctopus is also affordable, with pricing based on the number of subscribers you have. This makes it an attractive option for small businesses and startups who may not have the budget for more expensive email marketing platforms.

It's important to note that while we prefer EmailOctopus for our email campaigns, there are other popular platforms like MailChimp that offer a variety of features beyond email marketing. Ultimately, it comes down to what your business needs and what you're looking for in an email marketing platform.

Overall, if you're in the market for a simple and effective email marketing platform, EmailOctopus is definitely worth checking out.